![]() It has been hard to miss the news that Facebook is buying WhatsApp for a whopping sum of $19 billion. Large deals in the mobile and tech industry are nothing new but this one plays in another league. Facebook has defended the deal, citing the huge potential, popularity and value of the messenger service that WhatsApp is providing. Even if WhatsApp only has been on the market for a few years, they currently have around 450 million users and growing exponentially, where the goal is to achieve 1 billion users. WhatsApp has built its brand without any marketing or advertising activities. Instead, the objective has been to develop a direct relationship with its users and avoid clutter. The company has not collected any personal information from its users except from their phone number. That is a quite different strategy from Facebook who has been forced to focus more on advertising revenues, meaning they need to collect personal data from their users. This is something that has turned away some users from Facebook and might be a worry now also for the users of WhatsApp. However, just like Instagram – that was bought by Facebook in 2012 – WhatsApp will continue to operate independently with its own brand, strategy and HQ. So what is the brand strategy behind buying WhatsApp? Facebook has previously bought more than 40 companies, mainly small start-ups who provided great talent or interesting features. The acquisitions of Instagram and WhatsApp are different. It seems like Facebook is now aiming to build a portfolio of market leading brands with large potential that offer services that are complimentary to Facebook and who already have a large user base. This is a similar brand strategy to the big FMCG companies like P&G, Unilever and Nestle who all focus on building “House of Brands” consisting of successful and independent brands that supports their overall vision. Being able to offer strong brands like Instagram and WhatsApp will support Mark Zuckerbergs vision of “making the world a more open and connected place, offering engaging and outstanding services”. It will be interesting to see what brand will be the next one in the Facebook family. 7/6/2014 03:24:58 am
I will return to your site often to check. Keep up with your good work.
Rosie Kropp
25/2/2015 05:33:18 am
Thank you and look forward to see you here again! 28/12/2014 02:38:48 pm
Hello, I truly appreciate posts which contain intriguing info and which I am constantly eager to study! Great site!
Rosie Kropp
25/2/2015 05:36:09 am
Thank you Ruby! Happy to hear that you appreciate the blog and that it contributes to your knowledge about branding. 7/1/2015 03:40:08 am
We have a full service Social Media Optimization marketing service! We do all of the work and you can concentrate on your business. Visit Proprium Marketing 6/4/2015 08:34:19 pm
Facebook is expanding big time by buying new apps and now social media advertising is growing also. So many companies are offering their services which is great. 16/4/2015 12:19:37 am
whatsapp is even better now that we can make calls through it. 29/4/2015 01:38:41 am
The company has not collected any personal information from its users except from their phone number. 13/5/2015 04:16:33 am
I hope the homeowner of this weblog : ) I look komenku wished to say thanks as it provides great information on his blog 20/8/2015 01:40:42 pm
Great information on your site here. I love this post because we can get some useful information from your blog. I expect more post from you guys. 26/8/2015 02:08:02 am
There is no doubt that facebook & Whatsapp are the giants of social media and they adopt the especial brand strategy to reach at this stage. This article is very informative helpful for the marketers. 2/9/2015 05:34:06 pm
Great and nice article post, I really support the way you clarify some significant and informative points. Thanks a lot!, I appreciate your work. 9/9/2015 09:19:09 am
Social media conquering the world. I would love to live in the world without SM like 100 ago! 24/9/2015 05:13:44 am
If you asked most site owners what type of traffic they needed to provide for their sites – media or search results visitors – a better solution may possibly become a resounding preference with the latter. Everyone knows the possible your internet site will surely have when you're getting search results driven website visitors to it. But are there any benefits in having SMO (search media traffic) for a site? 4/11/2015 01:33:54 am
It has been hard to miss the news that Facebook is buying WhatsApp for a whopping sum of $19 billion. Large deals in the mobile and tech industry are nothing new but this one plays in another league 1/12/2015 08:06:04 am
Whatsapp officially overtaking Facebook Messenger.As a private chat messenger WhatsApp allows users to share unlimited text, video, audio messages for free. The cost – just $1 to download and the best part – the promise of an advertising free experience. 17/12/2015 03:37:38 pm
May I just say what a comfort to discover someone that truly knows what they are talking about on the net. You actually know how to bring a problem to light and make it important. More and more people really need to check this out and understand this side of your story. It's surprising you aren't more popular given that you certainly have the gift. 23/12/2015 04:15:51 am
We've obtained usually thought to be which particulars simply by wheresoever i am, as nicely as right here The spouse as well as most folks obtain any kind of brand-new design and style procedures. 28/1/2016 09:37:48 pm
Amazing where we are today in web-design! I just had one of my first web site design books in my hands today – David Siegel’s “Creating Killer Websites” from 1998. It’s really impressive what happened in the meantime if you compare the killer sites from then to what we se here and every day online. Great collection. 10/3/2016 05:27:29 pm
Thanks to get this sort of stuff. My spouse and i mean I am absolutely impressed. 10/3/2016 05:28:00 pm
nice Thanks to get this sort of stuff. My spouse and i mean I am absolutely impressed. 31/3/2016 07:16:27 am
Thanks for the nice information. I am sure, I will tweet this to my twitter account. This will help a lot of users. 31/3/2016 08:39:52 am
Sharing information was indeed the soul of a true blogging, article writing very interesting I love it. 3/4/2016 06:58:54 am
Facebook and WhatsApp are both best means of communication and now most used social networking soft wares. 19/5/2016 10:17:41 am
Really this blog maintaining a distinct as well as intriguing information.Thanks for provide us. Keep it up. 20/5/2016 03:55:38 am
This is a great inspiring .I am pretty much pleased with your good work. You put really very helpful information. I am looking to reading your next post. 18/7/2016 08:18:13 am
Great information sharing.. I am very happy to read this article thanks for giving us go through info. Fantastic nice. I appreciate this post. 18/7/2016 08:18:39 am
Great information sharing.. I am very happy to read this article thanks for giving us go through info. Fantastic nice. I appreciate this post. 18/7/2016 10:07:59 am
Thank you for sharing of information, I am very pleased with the content of your article. 13/8/2016 05:26:59 am
impressive post I love this kind of amazing posting. 15/9/2016 05:25:15 am
Really cool post, thanks for sharing. We should explore our thinking in words this will really helps you in the comment approval :) 11/10/2016 07:58:53 am
Good post !! I appreciate with your article writing,here its my first visit and i found a great information here. 31/10/2016 11:12:31 am
I really enjoyed reading this post, I always appreciate topics like this being discussed to us. Thanks for sharing. 2/12/2016 06:53:34 am
Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. 3/1/2017 07:48:59 am
If you are blogging to make money it is important to have some type of brand strategy on your site. Brand building is a relatively simple process that is most effective when your efforts are consistent and repetitive. Read more to discover 4 simple yet powerful branding strategies you can easily implement on your blog to establish your brand! Comments are closed.
|
AuthorRosie Kropp, Categories
All
Archives
March 2015
|